The logo combines refined typography with subtle nature inspired elements - a water drop and leaf symbolizing hydration, freshness, and organic ingredients. A balanced palette of white and black enhances the calm, modern, and luxurious aesthetic while maintaining a clean minimalistic style.
Skincare Logo
LUMA is a minimalistic skincare brand identity project focused on elegance, purity, and calmness. The task was to create a clean 2D logo and cohesive visual direction that reflects self-care and natural beauty.